There is this cycling trade show they call Eurobike.
Yeah, you know this and you know it’s complete madness. That’s why we closed the shop for two days, loaded our Standertmobil and rode through whole Germany to get there. Intentions were different and well balanced. Meeting partners, making new partners, see whats up and coming, riding our bikes and just having a good time with the team – our schedule was kind of full as we only had two days.
Thursday night we closed the shop as usual. But this time we met again only four hours later. At midnight we loaded our van with mainly camping stuff and bikes and hit the road. As there are funnier things than sitting in a car for 750km we were happy as we reached the camping ground in Friedrichshafen in the early morning and set up our tent. All done we were ready for the Eurobike. From my last years visit I remembered three things about the Eurobike:
As expected it was just as huge as I rembered it. While checking off the list who we wanted to see and talk to we ran around the halls looking at all the new stuff. Fancy stuff was all over the place and so were the fat bikes. Fat bikes everywhere and also (of course) E-Fat bikes.
No fat bikes but still eyecatching was the Cipollini booth that caught our attention, just because camo never dies and these frames are massive.
We fell in love at Ritcheys booth as they had the most beautiful steel road bike in our eyes. Classic style and high end technology combined. In general we were really happy to see the quality and amount of steel that was exhibited. Not to forget the Cielo Road Racer.
The longer we were running around the more beers got handed out to us. Then we reached the point to drop the “serious talk” approach (maybe we should have done that one or two booths earlier) and got near the main stage. After the second round of Krautschupfnudeln that day we got a couple rounds of beer, listened to a rock cover band playing songs of Neyo and witnessed some strange speed dating situation with Richard Virenque. Tired/drunk/annoyed we left the trade show and headed back to the camping ground remembering the bottle of whiskey we still had and instantly got rid of the tired and annoyed. Way too late we fell into our sleeping bags and finally got some needed sleep.
Next day we all somehow woke up without a serious hangover. We think it’s the magic of the Krautschupfnudeln. Refueled with a nice breakfast and we were ready for day two on the Eurobike. Day two was just as exciting as day one. From the new Giro range to the awesome booth of POC and seeing Danny MacAskill (surprisingly) win a bunny hop contest. Having our lists completely checked off we were craving for our planned bike ride to shake out the heavy legs. So we got on our bikes and enjoyed the beautiful landscape around the Bodensee. From coastlines and nice steady climbs to mega steep sections we had it all. Plus of course a nice sunset. After rolling back in the dark we set up our camping kitchen. But as the first portion of noodles took quiet long and we were still very hungry we just ordered some pizza. Then it was bed time as we had some big ride planned for the next day before we head back to Berlin. Unfortunately some nasty weather had us not going out to ride and we directly packed our stuff and headed home.
Long story short: We had a blast and are looking forward to next years Eurobike.
But still there is one last question left: What are E-Road Bikes for?
Cheers and see you in the shop,