Standert About Us

Forged from the streets of Berlin in 2012

Standert is now a well-established cycling brand, widely known for its commitment to craftsmanship, product design, and passion for cycling.

As a rider-owned and led company, Standert is dedicated to redefine modern cycling by creating high-quality bicycles that combine the heritage of aluminium and steel with state-of-the-art performance technology.

The company has in the last years rapidly grown into a dynamic startup with big ambitions of challenging status quo by fostering an innovative, dedicated and creative culture.

"We build bikes that we want
to ride ourselves."

This Berlin-based brand began in 2012 with Max von Senger, a product design student and bike messenger passionate about cycling's balance between effort and exhilaration. Inspired by the aesthetics of bicycles and elements of culture, fashion, and streetwear, Max built his first bike while at Universität der Künste.

Deciding on a name for the brand came from common slang within Max's circle of friends. “Standert was something we said all the time, for everything,” he explains. “We used it as a way to say of course or why even ask? Especially with that pronunciation of -ert at the end.”

On 21 July 2012, Standert opened its doors onto Invalidenstr., the Mitte location that served as both retail space and company headquarters for the next seven years. “Early on, it was all about the cafe,” Max recalls. “Cycle cafes were a new concept, and we wanted to create a space for people to hang out.”

Time of change

By 2019, Standert was bursting at the seams. Still run by a small team, many of whom had been there since the beginning—and still in the original space on Invalidenstr.—Standert's brand recognition and its bicycles had outpaced the growth and maturity of the company behind it. A decision had to be made.

Soon after, Standert moved headquarters from the cafes cramped basement to a newly erected building on Friedrichstr., with a spacious ground-floor showroom that reflected the ambitions of the up-and-coming brand. The Standert Cycling Hub currently functions as a meeting point for the weekly Feierabendrunde rides, as well as the sole location where one can see the full collection of Standert models in person.

“Lets make the bike community a friendly and welcoming one.”

The spirit

A decade of organic growth and community building proved to be a winning combination for this now globally recognized bike brand. As Standert embarks on yet another new chapter in the company's history, Max and Anna von Senger look to the future with confidence. “Lets make the bike community a friendly and welcoming one,” they request, “In the spirit of what we think is the way forward for cycling.”

With every bike, we aim to honor cycling’s rich heritage while pushing its boundaries.

Together, we’re turning cycling into a lifestyle and rethinking what it can be.

Welcome to the Standert family.